Bluehole is the developer of PUBG. Krafton, Bluehole’s parent, said it would redirect some activities to develop NFT and metaverse projects. Krafton has purchased equity in Seoul Auction Blue (Xbyblue) that will permit it to offer NFTs related to its Intellectual Property (IP). To achieve the same end, Naver Z was also joined by Krafton.
Krafton goes NFT
Bluehole developer and parent company Krafton (parent company to Bluehole), is preparing for competition in the new metaverse. It announced the acquisition of equity in Seoul Auction Blue ($2.5million) and Xbyblue (“4.1 million”) on February 8. Seoul Auction Blue operates a joint platform to purchase art called Sotwo. Xbyblue employs technology to protect and curate digital IP for sale in digital marketplaces.
Krafton, having partnered these companies, will now be able sell NFT avatars, and other products based off its PUBG battlegrounds franchise. This was free to play last year. CH Kim, Krafton’s CEO, spoke out about the partnership and its new focus.
By forming partnerships with companies such as Seoul [Auction] Blue, we’re confident we can combine our research and our partner’s expertise to offer new experiences that global users will find fun and engaging.
Additionally, Naver Z also announced a third partnership with the company, which aims to develop a Web3 and NFT-based platform. Zepeto, which is a platform that has been around for four years and allows users to use augmented reality technology to create 3D avatars through metaverse communication, is now owned by Naver Z. The still-unnamed metaverse experience will be created using Naver Z’s technology and platform, and will leverage the experience of Krafton to craft the assets of this world.
The press release states that users will be able to create their content through the new platform.
More companies are taking NFTs seriously
Krafton is one of many AAA classic game companies looking into including NFTs or the idea of the metaverse in the business model. Ubisoft has also been exploring this field. Recently, it signed a partnership agreement with The Sandbox in order to add one of its IPs to the metaverse, The Rabbids. Grayscale, an online asset company, issued last November a report that stated the metaverse had a $1 trillion potential.
How do Krafton’s pivot to the metaverse and NTF projects affect you? Comment below.
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