Crypto exchange Binance will be offering NFT tickets for the games of one of Italy’s leading soccer teams, Lazio, during the upcoming season in the Italian Serie A championship. Lazio fans will have the opportunity to redeem their tokens for various discounts.
Lazio fans to buy NFT tickets from Cryptocurrency Exchange Binance
Binance, the world’s leading crypto trading platform, announced it’s launching sales of NFT tickets for the matches of the Italian football club S.S. Lazio during the 2022/23 season. Buyers will use the non-fungible tokens (NFTs) to visit the legendary Stadio Olimpico, Rome’s largest sports facility, and watch the home games of their favorite team.
Besides access to the stadium, the ticket owners will be able to benefit from many discounts, including 10% on any product sold in the Lazio store and 20% on the tickets for the club’s matches in Europa League, the annual competition organized by the Union of European Football Associations (UEFA).
In addition to the discounted prices, digital ticket buyers will be able to earn fan tokens that can be used to gain entry to exclusive events and access to other benefits. To purchase tickets, Lazio fans will need to create an account on Binance.
NFT tickets were proposed by the digital asset trading platform to address some of the well-known problems in traditional ticket distribution. Non-fungible tokens, for example, can prevent double ticketing in which a single seating at the stadium sells twice. They also help to protect against tickets being forged and avoid problems related to damage or loss.
Binance is Lazio’s main shirt sponsor. The €30-million ($30.5 million) sponsorship deal was announced last fall. Both sides agreed to a two-year initial agreement with an option of an extension for the third year.
NFT ticketing was established after June Binance, the Portuguese soccer star Cristiano Ronaldo entered into an exclusive multi-year NFT partnership. The famous footballer plans to release several NFT collections to provide followers with an opportunity to “own an iconic piece of sports history.”
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