Luxury watch manufacturer TAG Heuer announced it’s introducing online cryptocurrency payments for customers in the United States. This new option of payment is offered by the Swiss company TAG Heuer in partnership with Bitpay, a crypto payment processor.
Tag Heuer partners with Bitpay in order to offer US clients Bitcoin payments
TAG Heuer, designer and maker of luxurious timepieces is accepting cryptocurrency for high-quality products. Techniques d’Avant Garde (TAG), founded over a century and a half ago by Edouard Heuer in Switzerland, said this week that clients within the U.S. will be able to purchase its watches and accessories online with multiple coins. This was explained by the company in a press statement.
TAG Heuer sees itself as a leader in the rapid transformation of the online and offline retail markets.
Bitpay is the platform that facilitates alternative payments. The alternative payment method Bitpay makes it possible to purchase a variety of cryptocurrencies including bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), dogecoins (DOGE), and five stablecoins. With no minimum spend requirements, buyers can pay as much as $10,000 per transaction.
“We have been following cryptocurrency developments very closely ever since bitcoin first started trading,” TAG CEO Frédéric Arnault was quoted as stating. “As an avant-garde watchmaker with an innovative spirit, we knew TAG Heuer would adopt what promises to be a globally integrated technology in the near future despite the fluctuations,” the executive added.
Bitpay is based in Atlanta, Georgia and offers companies a payment gateway service that allows businesses to incorporate cryptocurrency payments onto their platforms. “We are excited to see global brands such as TAG Heuer investing in the crypto space and seeking the support of Bitpay to adapt their digital platforms to the rapid transformation of e-commerce,” said Stephen Pair, co-founder and CEO of Bitpay.
A pop-up window now greets visitors on Tag Heuer’s U.S. website, informing them that the company already accepts cryptocurrency. To spend their digital coins, they will have to click ‘Bitpay’ during the checkout and select their preferred crypto.
What do you think about cryptocurrency payments spreading despite this market crash? Please leave your comments below.
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