On Wednesday, the acid jazz-funk band Jamiroquai revealed it has partnered with the blockchain-based virtual world platform The Sandbox in order to “get funky in the metaverse.” According to the announcement, Jamiroquai plans to bring virtual insanity to the band’s virtual land located in The Sandbox metaverse.
Jamiroquai, Acid Jazz-Funk band joins Sandbox Virtual World
A popular band is also joining The Sandbox’s virtual world. Animoca Brands, a subsidiary, announced Wednesday that Jamiroquai was now a partner in the project. Jamiroquai is an award-winning band that plays funk, acid jazz, soul, disco, and R&B, and is led by the band’s frontman Jay Kay.
Jamiroquai is well known for hit songs like “Virtual Insanity,” and “Canned Heat,” and Virtual Insanity was named MTV’s Video of the Year in 1997. Jamiroquai was also awarded a Grammy Award for the hit song. Jamiroquai and The Sandbox plan to commemorate their partnership with Jamiroquai merchandise.
The merchandise will be a limited edition t-shirt and keyring and the items will be available exclusively on store.jamiroquai.com. “The strategic collaboration was developed in association with Bravado, Universal Music Group’s industry-leading brand management division,” the blockchain-based metaverse company said on Wednesday. Additional information was added to the announcement:
The Sandbox will be a virtual paradise where the legendary jazz-funk group can bring their virtual madness to it.
The Sandbox has partnered with a great deal of musicians, artists, celebrities, and well known brands since the project’s inception. The Sandbox now has 200+ partners. These include Care Bears (The Smurfs), Atari, Ubisoft and The Rabbids), BLONDISH, Deadmau5 Gucci Vault The Walking Dead, Snoop Dogg and Adidas. Jamiroquai stated that the band is always interested in futuristic concepts.
“Jamiroquai have always been future-facing and super social – creating a land where everyone can come together in The Sandbox with a bit of funk, freedom, and fashion will provide a communal place to digitally connect with our fans and fellow music lovers,” Jamiroquai said. “We look forward to telling you more soon, but for now can say that hats will definitely be involved.”
According to the announcement, more details about the collaboration with Jamiroquai will be “revealed in the coming months.” The Sandbox, alongside its competitor Decentraland, has been a very popular blockchain-based virtual world. However, both projects’ native crypto tokens have been hit hard in recent times.
SAND, the Sandbox cryptocurrency asset, is up 236% for the year. But SAND is down 53% over 30 days. NFT and virtual land sales have dropped during the past two weeks as well, following the Bored Ape Yacht Club’s Otherdeed sale.
Let us know your thoughts on The Sandbox’s collaboration with Jamiroquai. Comment below and let us know how you feel about the subject.
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