Bitcoin.com Yesterday’s announcementBuyers of the VERSE token will get NFTs exclusive to them, starting November 1 Register Now getverse.comTo increase your chances of getting the allocation that you desire.
Additionally, Cool Cats co-founder Evan Luza joined Bitcoin.com in order to help with the Verse NFT project. Cool Cats is a blue-chip NFT project with a host of charming characters and rich narrative, which lends to the IP’s broad appeal and positions the company as a global transmedia brand to watch.
This interview features Evan. He shares his thoughts about Bitcoin.com, Verse and other topics.
Alex Knight, Director of Product Experience at Bitcoin.com: Evan: We are thrilled to have you on board. Would you please tell us about Cool Cats in your own words?
Cool Cats co-founder Evan Luza: I am excited to help! It’s been a full circle for me from helping with the Bitccoin.com rebrand and now coming back to advise with Verse. Cool Cats is an online collection that includes 9,999 cats. It was inspired by Blue Cat which Colin Egan (my best friend and co-founder) had created since high school. The brand is all about inclusivity and individuality. We want to keep it that way. The brand was founded using NFTs, but we plan to expand it into merchandise, media content, games, licensing, and any other mediums.
Alex: Was there something that attracted you to NFTs
Evan: As someone raised on Pokemon and Yugioh cards, I’ve always been exposed to collectibles, and trading them with friends. Combining my enthusiasm for crypto with a love for trading led to the NFT opportunity that I saw.
Alex: Find out what excites and satisfies you.Bitcoin.comWhy did you choose to become an advisor on our Verse NFT Project?
Even: Having been heavily involved in the Bitcoin.com rebrand during my previous time on the team as a product designer, it’s exciting to come full circle and be able to offer insights around the NFT centric focus this time around. Bitcoin.com always put a lot of emphasis on onboarding people into cryptocurrency through tools such as their wallet or merchant integrations. With their huge crypto-centric audience, Bitcoin.com has a unique position to increase awareness and adoption of NFTs as well as the innovative solutions and consequences around them. At the same time, I believe NFTs can act as a powerful draw for newcomers to crypto, empowering people who aren’t necessarily interested in finance with the knowledge and tools they need to benefit from DeFi.
Alex: What are some of the NFT utilities / use cases you’re excited about?
Evan:The largest application of NFTs is community building. Although it might seem as though this is a very simple thing, Simply beautiful artworkA group of people coming together to create a new way of thinking or concept is extremely powerful.
NFT adoption is still in its early stages. Projects are focusing on cases that support communities. We recently held our brand activation in NFT NYC 2022. This allowed us to offer benefits to Cool Cats & Pets holders like getting a plushie and allowing them to wear their wristband to show off their NFT at the interactive screens. With token gating, there are opportunities to produce and offer exclusive merchandise and events — and this is an avenue where I think the space is still early.
NFT applications will eventually expand beyond just one industry to include many other industries. From NFTs I can see the future generation of top fashion label labels. Similar to a Supreme or Bathing Ape. NFT will enable community-driven success in all media projects, music and movies included. As core mechanics, NFTs will be integrated into video games and metaverse. NFTs will be used to certificate education diplomas and other skill certificates. You also have legal matters like registration titling system which will be able to benefit from blockchain technology and NFTs. Finally, the way technology usually works is that the most compelling use cases are the ones we can’t currently even imagine!
Alex: Is the NFT market cooling now? What are your thoughts about what’s next?
Evan:This is the ideal time to start building in the bear market!
Alex:How do you make an NFT project a success?
Evan:Originality, authenticity, creativity, innovation and the ability of pivoting and changing trajectories in the constantly evolving Web3 landscape. Today’s parameters and variables are not the same as tomorrow. It’s healthy to be experimental and of course keep a healthy pulse on the community sentiment every step of the way.
Alex:Which developments, if any in blockchain technology, are crucial for widespread adoption of NFT?
Evan:The top priorities are security, user experience and low transaction fees.
Alex:We would love to hear about a valuable lesson learned by you from working with Cool Cats.
Evan:It is essential to have a sense of community. It’s impossible to make everyone happy, all of the time, but it’s extremely important to have a healthy and consistent line of communication to the community and to continually check in on their sentiment and ideas around what you’re building, your aims, and how you’re growing the brand.
Images CreditsShutterstock. Pixabay. Wiki Commons
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