bitsCrunch, the India and Germany-based blockchain analytics company that leverages artificial intelligence (AI) and machine learning (ML) to secure and safeguard the NFT ecosystem, unveiled that it has been selected to join global payment services provider MasterCard’s startup engagement program called the MasterCard Start Path.
The Start Path program is designed to assist later-stage startups in scaling. It offers a wide range of products that help startups connect with a worldwide consumer base. The Start Path program is designed to help early-stage startups expand into crypto. It focuses on more than just payment solutions and includes areas like fintech, eCommerce, AI fraud prevention, financial inclusion, as well as other related fields such.
Under the Start Path program, all selected projects gain complete access to MasterCard’s ready-to-integrate APIs, fintech tools, and solutions alongside the opportunity to put their ideas in front of MasterCard’s global network of consumers, merchant stores, and partners.
Vijay Pravin Maharajan (bitsCrunch CEO), “With tech-savvy tools, an incredible team, and industry expertise, bitsCrunch ensures consistent quality and safety across the digital assets startups. We are proud to partner with MasterCard Start Path in order to provide the best solutions possible for our emerging customers from crypto and help transform businesses landscapes. Also, we are glad that bitsCrunch will be incorporated into the MasterCard Start Path program shortly.”
bitsCrunch’s core objectives align with MasterCard’s goals of fraud prevention, financial inclusion, and several other areas. bitsCrunch currently offers many products that address the NFT ecosystem’s lingering problems, such as wash trading, fraud, inefficient asset valuation and forgeries. By leveraging MasterCard’s infrastructure and global outreach, bitsCrunch will be able to expand its presence in the mainstream economy further.
MasterCard will also be able to leverage bitsCrunch in order to give its customers direct access to NFTs. The platform’s range of products will help MasterCard’s non-crypto users easily find, evaluate, and invest in NFTs and other digital assets. Using bitsCrunch’s trio of NFT security services – Scour, Liquify, and Crunch DaVinci – paired with its fast, accurate, and reliable analytics services, MasterCard can ensure that its global customers can make well-informed trading decisions across a wide range of NFT assets.
bitsCrunch’s products and analytics services work across some of today’s leading blockchain ecosystems, including Ethereum, Avalanche, Polkadot, and Polygon. It recently received $3.6 Million from top investment firms like Polygon Studios (Coinbase Ventures), Crypto.com Capital Spark Digital and Bison Funds. The following is the tweet from the bitsCrunch teamThese funds can be used to secure your presence on prominent blockchains such as Algorand and Solana.
The MasterCard Start Path Program spokesperson notes that mainstream adoption of digital assets requires credibility. “With MasterCard, startups around the globe can develop platforms across open banking, predictive financial modeling for small businesses, smart rental payments, and more. The partnership with bitsCrunch allows companies to access MasterCard’s global ecosystem and reach new audiences through MasterCard customers. The collaboration will provide safe and secure transactions, which will enhance the brand’s credibility.”