Krew Studios Announces New Digital NFT Collaboration

Krew Studios is a web3 venture that has just announced its next-generation Masks NFT collection. While that particular release was the work of Spanish actor turned artist Jordi Mollà, the latest drop – dubbed Pastel World – is a collaborative effort between recording artist JVCKJ and animator Uriah Barrett-Thomas.

“Pastel World is a hugely exciting collection, one that leverages the considerable creative talents of two supremely gifted artists,” says Krew’s co-founder Rambino, who revealed that the project was six months in the making. “What JVCKJ and Uriah have produced builds on the success of Masks while offering something completely different to what is currently out there in the NFT space.”

Presenting Pastel PFPs

PastelWorld features 8888 generative FPs, known as Pastel Prophets. A detailed backstory was written in order to provide NFT collectors with an understanding of where these characters are from.

These colorful avatars of prophets were forced to leave their home planet, Pastel Galaxy. All Prophets are equipped with magical backpacks that represent enchanted life forms that must be nurtured to ensure the avatars’ survival.

“Pastel World is unique because in order to survive and thrive, Pastel holders must be in a constant state of ongoing growth and self-discovery,” explains Los Angeles based musician JVCKJ. “We start life at birth, and throughout each of our vibrant lives, colored by our experiences, our colors become deeper and more diversified. Our life journey is progressive – we grow more vibrant in a Pastel World.”

While the date for the collection’s launch has not yet been confirmed, holders of three or more Mask NFTs will get a berth on the whitelist for Pastel World, with the full collection set to be made available on the pastelworld.io website. NFT collectors with prophet avatars will be granted membership to Pastel World’s brands as well as metaverse community ownership.

The fast-growing consultancy and creative studios agency, based in Los Angeles, is made up of Web3 and NFT lovers, marketing strategists, and creative directors. Krew’s maiden drop, which comprised thousands of unique digital masks based on hand-painted physical counterparts designed by Jordi Mollà, led to the creation of an immersive Mask World metaverse that forms one pillar of the so-called Krew Universe.

Krew has a plan to make Mask World a hub for arcade- and PvP games. As tickets to the party, Mask NFTs are used instead of masks. The fairground environment is similar to a carnival. Mask owners have the opportunity to enter and participate in various games as well as collect rewards. It is not yet known how Pastel World fits into the Mask World concept – though it’s possible NFTs may be offered as rewards.

Virtual property has seen a boom due to the popularisation of metaverse concepts, a sector that is dominated by Decentraland and Sandbox. The value of highly sought-after real estate is still high as the asset’s appreciation continues. Last year, sales of digital land exceeded $500 million. The Mask World will appeal to Metaverse fans who want to see the game and earn.

Pastel World is expected to deliver big results for the Krew Studios brain trust. Avatar-based NFT projects have been one of crypto’s hottest talking points, buoyed by the success of CryptoPunks and Bored Ape Yacht Club. Transaction volumes will rise quickly if projects have compelling art and an investor FOMO.

“Krew Studios has always been about harnessing as much creative energy as we can, and in doing so, bringing value to our growing community,” says the company’s co-founder Emily Rose Fiander. “This new collection very much reflects our storytelling vision, and it’s all down to JVCKJ and Uriah.”

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